About the Company:
Scale i/o is working closely with an innovative & established Company operating in the Maritime Technology & Intelligence space. They specialize in empowering better decision-making and protecting clients’ business interests, assets, seafarers, vessels, cargo, infrastructure, investments, profitability, and reputation - through provision of high-performance, cyber-secure solutions underpinned by immense service and constant technological innovation.
The company has offices located in London, USA, Singapore, Hong Kong and Panama, alongside presence in Australia. Their Teams are made up of over 19 nationalities, speaking 25 different languages. Quality is a core value that is at the heart of everything they do, with a team of highly motivated and driven quality professionals who work with diverse programmes for Shipping businesses, Financial Markets and Governments.
The Opportunity:
Our Client is looking to bring onboard a dynamic and experienced Product Marketing Manager to join their team, where you will play a pivotal role in bridging the gap between their Product and Marketing teams, driving the success of one of their flagship products- 'PurpleTRAC'.
This role is ideal for a seasoned SaaS marketing professional with experience in the financial services industry and a proven track record of delivering impactful results.
Responsibilities:
Develop compelling positioning and messaging for PurpleTRAC, highlighting their unique value propositions and differentiation in the market.
Collaborate with Product Management and Marketing teams to develop and execute effective go-to-market strategies for new product launches and feature releases.
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth. Utilize insights to inform product development and marketing initiatives.
Create sales enablement materials, including presentations, case studies, and sales collateral, to support the sales team in effectively communicating the value of their products to prospects and customers.
Work closely with Business Unit Marketing Leads to provide insights, targeting strategies, and messaging support for marketing campaigns and initiatives.
Develop engaging and high-quality content, such as blog posts, whitepapers, and webinars, to educate the market and drive awareness and adoption of their products.
Cultivate relationships with customers, gather feedback, and leverage customer success stories and testimonials to drive advocacy and customer retention.
Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and campaigns. Analyse data to identify areas for optimization and improvement.
Required Skills: -
Additional Skills: (Nice to have skills which are not mandatory)
Education/Certifications:
Travel Requirements: